Sound understanding. Uncovering directions.

Sound understanding. Uncovering directions.

Ever since the ’30s, the market research industry is reinventing itself at least every couple of years. Even faster in the post-millenial and high-tech recent years. What is constant, however, is the quality of people needed to do the job. Their capability...
Technology is the new beast. We tamed it.

Technology is the new beast. We tamed it.

In our times, the quantitative research is reduced to technology, in other words it is assimilated to the method of data collection (online platform, mobile app…) ignoring the 2 most important components: sample accuracy and the researcher’s brain. It is like “one...