by Andreea Ioncica | Feb 25, 2015 | Uncategorized
Ever since the ’30s, the market research industry is reinventing itself at least every couple of years. Even faster in the post-millenial and high-tech recent years. What is constant, however, is the quality of people needed to do the job. Their capability...
by Oana Popa Rengle | Feb 23, 2015 | Uncategorized
It is an exciting time for a researcher, the time when you draw inspiration from anything and everything: the technological innovation produces one little miracle everyday (at least!), marketing tools and techniques are more creative than ever, all scientific...
by Andreea Ioncica | Feb 23, 2015 | Uncategorized
In our times, the quantitative research is reduced to technology, in other words it is assimilated to the method of data collection (online platform, mobile app…) ignoring the 2 most important components: sample accuracy and the researcher’s brain. It is like “one...
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