This is the story of three market research experts, entrepreneurs and friends that share the same values and will to achieve their vision: to make research an operational tool integrated in the entire business decision making process.
Dana, Andreea and Oana first met in 1998, working for the same research institute. The passion for research was the base of a lifetime friendship.
Their collaboration continued for following 15 years, being involved in two independent Romanian research institutes: AD Consulting and Anamnesis.
In 2014 they decided to join forces, teams, inspiration and will in order to further grow the capabilities of the company and to be able to evangelize the power of the consumer and market understanding as a mandatory element of any business strategy mix.
MAPPERS RESEARCH TEAM
QUALITATIVE RESEARCH TEAM:
2 directors, 17 years of experience
1 senior researcher, 10 years of experience
2 junior researchers
QUANTITATIVE RESEARCH TEAM:
1 director, 20 years of experience
1 senior researcher, 16 years of experience
1 researcher, 8 years of experience
1 junior researcher
FIELD EXECUTION TEAM:
1 field manager, 9 years of experience
1 project manager, Bucharest Office, 6 years of experience
1 assistant manager, Bucharest Office
6 part-time collaborators, Bucharest Office, 4 years of experience
6 area managers & 35 county managers, 8 years of experience
100 Interviewers, all around Romania
Managing Director, Co-Owner
I bring a wide breadth of experience to the team, with more than 20 years of continuous practice in making sense of overwhelming complex sets of data.
Senior Qualitative Mapper
storytelling > research…it’s about the life of brands within our life…and I’d love to share these stories with you
Junior Quantitative Mapper
I am an advocate of accuracy. When it comes to data, there is no room for error.
Oana Popa Rengle
Research Innovation Director, Co-Owner
I believe the true artistry of research is to uncover the simple answers that lay beneath the intricate web of problems, questions, noise and seemingly meaningless data.
Junior Qualitative Mapper
I have an eye for detail and passion for marketing research. I always deliver. And smile.
I am a doer. I deliver precise, fast and reliable support to my team.
Client Service Director, Co-Owner
I am an advocate of research that answers real business questions, that facilitates solutions within the company in order to build strong, fast growing businesses.
The foundation of a good recruitment process is to find the right people at the right time.
This is what I am good at!
My job requires excellent management skills, multitasking abilities and a true passion for working with people. I am true team player, trustworthy and honest.
So, if you have a passion for psychology, for understanding people behavior and motivations and if you want to work for an independent company that’s committed to make research an operational tool integrated in the entire business decision making process, send us your resume with a brief cover letter to firstname.lastname@example.org, attn: HR Department.
We shall be glad to meet you!