PORTFOLIO REDESIGN

PORTFOLIO REDESIGN

An important bank from Romania wished to gather information about the Romanian market concerning the profile of the retail clients and their banking behavior. A segmentation study was conducted on a representative sample of banked population (general population that...
IDENTIFICATION OF THE RELEVANT TOUCH POINTS

IDENTIFICATION OF THE RELEVANT TOUCH POINTS

A major FMCG company was interested to identify in store touch points for their target customers. Interviews in stores, accompanied shopping and eye tracking methods were used on a sample of 2,300 adult smokers. The purposes of this research were to understand how...
BUILDING THE POSITIONING STATEGY

BUILDING THE POSITIONING STATEGY

Winter 2014 – one of the leading players in the dairy industry is preparing the launch of warm application products on the market. The range is new, for both the market and the company, and the client needs to understand how to position it as a range: find the...
STRATEGIC DIRECTIONS FOR BRAND BUILDING PROJECT

STRATEGIC DIRECTIONS FOR BRAND BUILDING PROJECT

Year 2014 was a year of brand building for a pet food producer, as it prepares to launch new brands on the market (the process is ongoing, so we cannot disclose more). As part of a very complex research project, that included a market segmentation and a trends...
CHANNEL RE-DESIGN

CHANNEL RE-DESIGN

In 2013, our client, a major bank, started a highly involving process of channel (office) re-design, intending not only to better answer its clients’ current needs, but also to anticipate the future of this channel in the banking industry. Alongside extensive...