BIRD’S EYE VIEW

Your decisions need contextual, in-depth understanding of the culture, the market and consumer behavior and motivations.

We map via:

Cultural Analysis

Lifestyle Research

Overall Market Analysis

Segmentation

Customer Journey

Organization Culture

 

FINDING NORTH

Your progress needs guidance to discover the real opportunities in a fast-evolving environment.

 

We guide via:

Creative Problem Solving

Positioning Development

Brand/Communication Concept Development

Product Innovation

New Product Development

Service Innovation and New Service Development

Packaging Innovation

 

CHECKING THE COMPASS

Your strategy needs a measure of its potential, effectiveness and degree of implementation.

We measure via:

Product Tests

Packaging Tests

Communication Evaluation and Post-Evaluation

Touch-Points analysis

Brand Price Trade-Off

Price Sensitivity

Customer / Employee Satisfaction

Mystery Shopping

Proprietary Tools

YouMap – ONLINE PANEL

www.youmap.ro
Our proprietary panel management system enables us to have total control and it is compliant with all relevant market research industry standards, data protection and privacy laws.
Visual, simple and user-friendly, YouMap platform is custom made to fit the needs of engaging and trustworthy quantitative research.

ONLINE COMMUNITY PLATFORM

Proprietary platform, online and mobile, easy to accommodate different topics and various qualitative research structure.
Communities of 50 to 150 participants.
Closed/ invitation only (individually recruited).
Duration between 2 weeks to ongoing.

MOBILE APP

Proprietary mobile app, easy to accommodate different tasks.
Helps to collect accurate information in context.
It collects answers to open-ended and
closed-ended questions as well as multimedia content (photos and movies).

Consulting Tools

Hybrid Tools

MAPPING SOLUTIONS®

Certified creative problem solving workshop.

MAPPING STRATEGY®

Customized workshops for strategic business and marketing objectives..

TOUCH-POINT ANALYSIS

A proprietary methodology that uses MAPPERS’ mobile app to track consumers’ experience in different moments through the journey.

UX

We bring the users’ input in the User Experience (UX) by testing real scenarios on existing (or new) websites, helping improvement of information architecture, copy, interaction & visual design.

Qualitative tools

Online communities

Virtual communities of 30-150 consumers, in a private, moderated-space, branded or not.

Ethnography

An approach that studies people and cultures in context. It either involves the presence of a researcher or it is conducted as self-ethnography, often with the aid of technology.

Focus Groups & In depth interviews

The traditional qualitative research tools, face to face conversations relying on human interaction, spontaneity and moderation skills

Semiotic analysis

Outside-in approach: analysis of how meaning is constructed by the culture.

Experts panel

Interviews or small online communities that bring the expert opinions for problem solving or co-creation of products and services.

Immersion sessions

Bringing clients and consumers together, in various types of contexts and situations, provides opportunities for fresh approaches to business issues.

Quantitative tools

YOUMAP ONLINE PANEL

www.youmap.ro
Ongoing online community ready for
action, easily activated. Easy to profile
due to the panel registration form and
the registration survey. Rapid collection
of the questionnaires.

CATI/CAPI/F2F

The traditional quantitative research tools needed when a rigorous sampling methodology is needed and/or when the questionnaire is very long or very complex

Product clinics/ tests

Product tests that could cover a wide range of products from automotive area (new cars that are about to be launched) to personal care products, beverages, food, tobacco or even industrial products.

Mystery shopping

A traditional method of assessing employees’ or network’s performance, but with an innovative approach to obtain the information each and every time.

B2B surveys

The decision is often complex (as the value of many purchases is often very high), and there are often many people involved – for example, research and development staff, purchasing staff, accountants, suppliers, IT, external consultants, etc. Seldom are decisions taken by individuals. This is why it is very important to have a different approach in researching the business segment.

Eye Tracking

Is the process of measuring the point of gaze (where one is looking) and the motion of the eye. This methodology helps to identify the points of interest for consumers and creates heats maps which highlight the magnitude of the respondent’s interest in a given area (for example during a visit to a store, or during a website navigation, etc.).