BIRD’S EYE VIEW
Your decisions need contextual, in-depth understanding of the culture, the market and consumer behavior and motivations.
We map via:
Overall Market Analysis
Your progress needs guidance to discover the real opportunities in a fast-evolving environment.
We guide via:
Creative Problem Solving
Brand/Communication Concept Development
New Product Development
Service Innovation and New Service Development
CHECKING THE COMPASS
Your strategy needs a measure of its potential, effectiveness and degree of implementation.
We measure via:
Communication Evaluation and Post-Evaluation
Brand Price Trade-Off
Customer / Employee Satisfaction
YouMap – ONLINE PANEL
Our proprietary panel management system enables us to have total control and it is compliant with all relevant market research industry standards, data protection and privacy laws.
Visual, simple and user-friendly, YouMap platform is custom made to fit the needs of engaging and trustworthy quantitative research.
ONLINE COMMUNITY PLATFORM
Proprietary platform, online and mobile, easy to accommodate different topics and various qualitative research structure.
Communities of 50 to 150 participants.
Closed/ invitation only (individually recruited).
Duration between 2 weeks to ongoing.
Proprietary mobile app, easy to accommodate different tasks.
Helps to collect accurate information in context.
It collects answers to open-ended and
closed-ended questions as well as multimedia content (photos and movies).
Certified creative problem solving workshop.
Customized workshops for strategic business and marketing objectives..
A proprietary methodology that uses MAPPERS’ mobile app to track consumers’ experience in different moments through the journey.
We bring the users’ input in the User Experience (UX) by testing real scenarios on existing (or new) websites, helping improvement of information architecture, copy, interaction & visual design.
Virtual communities of 30-150 consumers, in a private, moderated-space, branded or not.
An approach that studies people and cultures in context. It either involves the presence of a researcher or it is conducted as self-ethnography, often with the aid of technology.
Focus Groups & In depth interviews
The traditional qualitative research tools, face to face conversations relying on human interaction, spontaneity and moderation skills
Outside-in approach: analysis of how meaning is constructed by the culture.
Interviews or small online communities that bring the expert opinions for problem solving or co-creation of products and services.
Bringing clients and consumers together, in various types of contexts and situations, provides opportunities for fresh approaches to business issues.
YOUMAP ONLINE PANEL
Ongoing online community ready for
action, easily activated. Easy to profile
due to the panel registration form and
the registration survey. Rapid collection
of the questionnaires.
The traditional quantitative research tools needed when a rigorous sampling methodology is needed and/or when the questionnaire is very long or very complex
Product clinics/ tests
Product tests that could cover a wide range of products from automotive area (new cars that are about to be launched) to personal care products, beverages, food, tobacco or even industrial products.
A traditional method of assessing employees’ or network’s performance, but with an innovative approach to obtain the information each and every time.
The decision is often complex (as the value of many purchases is often very high), and there are often many people involved – for example, research and development staff, purchasing staff, accountants, suppliers, IT, external consultants, etc. Seldom are decisions taken by individuals. This is why it is very important to have a different approach in researching the business segment.
Is the process of measuring the point of gaze (where one is looking) and the motion of the eye. This methodology helps to identify the points of interest for consumers and creates heats maps which highlight the magnitude of the respondent’s interest in a given area (for example during a visit to a store, or during a website navigation, etc.).