In our times, the quantitative research is reduced to technology, in other words it is assimilated to the method of data collection (online platform, mobile app…) ignoring the 2 most important components: sample accuracy and the researcher’s brain. It is like “one size fits all” concept, which is extraordinary in terms of costs, but lacks customization.
At MAPPERS we use technology as a tool and, at the same time, we use our brains and our experience to make the research output valuable and actionable.